Sensory Marketing & Leveraging your brand for Experiential Consumer Experiences

When you think sensory marketing, what brands come to mind? For me, it's immediately Loewe & Jacquemus. These brands have not only spearheaded the fashion industry with it, but they've made incredible waves using it.

The textures, smart play on food, store layout and immersive installations. They show how thoughtful sensory design can elevate a brand from 'cool' to unforgettable. Even for someone who may have not stepped foot in either brands physical stores, just seeing their online presence gives a clear indication of the innovative and unique position they have.

Now, if you think about the smell of freshly brewed coffee when you walk into a cafe - or the unboxing experience of a brand new Apple product. This too is sensory marketing at work. Its about creating a memory, a moment, a feeling that sticks.

Too many brands seem to compete solely on price, product features and aesthetics. Completely overlooking the power of the sensory and experiential layer. These are the subtle cues that create emotional resonance, create loyalty and turn one-time buyers into lifelong advocates.

Todays consumer craves experiences, it's not enough to have a pretty product anymore, as it's not just a transaction. With shrinking attention spans and an overflow of choice, the brands that truly cut through the noise and make stand-out brands are the ones who build a multilayered experience and engage the consumers' multiple senses.

Sight, touch, taste, sound and smell can all trigger emotions and even memories, that can drive consumer behaviour in ways traditional marketing can't replicate.

And this is where Opportunity Maps come in. They help brands identify which sensory levers will resonate best with their audience and provide actionable strategies to implement.

For example:

• Beverage Brands: Limited-edition scents or flavors can turn an ordinary product launch into a must-try experience.

• Beauty Brands: Milk toner packaged like a mini milk carton, evoking a subtle comforting smell of buttercream (think glazed donuts!).

By mapping these sensory opportunities, a brand can design experiences that are not only innovative but also deeply aligned with its audience’s desires.

At Babe in Business, we help brands move beyond selling products to creating unforgettable experiences.

Through Trend Intelligence, Cultural Foresight, and Opportunity Maps, we identify the sensory and experiential opportunities that will make your brand stand out, before your competitors even notice the shift.

Explore our services and start creating unforgettable brand experiences →